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Between Amazon, FedEx, UPS and indie merchants, it’s easy to lose track
of when your online purchases will be delivered. And if you’re buying
something pricey or important, a lack of shipping insurance can leave
you anxious and constantly checking your porch.
But a fresh startup has found unprecedented growth by letting you
monitor all your e-commerce orders in one app thanks to a Gmail
extension. Plus, you can buy insurance for just 1% of an item’s cost.
Meet Route,
emerging from stealth today to become the Find My Friends for packages.
By helping merchants handle post-purchase satisfaction while charging
consumers for insurance, this year Route has grown to $8.85 million in revenue run rate and from 5 to 100 employees.
Now Route is announcing it has raised $12 million in total through a
quiet $500,00 January pre-seed round from Peak Venture Capital and a new
seed round with the rest from Album VC and
strategic partner in direct-to-consumer brands, Pattern. The cash will
help Route keep up with demand and add new features to its app. Route
co-founder and CEO Evan Walker tells me consumers “no longer accept the
unsatisfyi
The Route iOS app for
visually tracking orders officially launches today. Purchases from
partnered merchants instantly show up in the app and its website via
API, but all your other buys from Amazon etc. can be automatically
ingested by authorizing the Route Bot Gmail extension that scans for
shipping updates. Route lays out all the orders on a map with immediate
access to their latest status changes, like when shipping info is
received, an item goes out for last-mile delivery or there’s a problem.
There’s no need to copy and paste tracking numbers across multiple
websites.
The Route+ insurance program that lets customers pay for peace of mind
is launching today too. Customers get the option to add it from
partnered merchants, file claims for lost / damaged / stolen packages in
one tap and get reimbursement from respected Lloyd’s of London.

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